We live in a world that offers us many choices. It can be very good to have at least a reasonable number of options, such as in the area of consumer goods where different products accommodate a wide variety of personal tastes. Not everyone wants the same car, so manufacturers let us choose among Camaros and Camrys, Priuses, Impalas and Volts, and many more. Some are quick to buy the latest iPhone, while others watch for the latest Android or Windows Phone release. Some want crunchy breakfast cereal; others want oatmeal.