One warm, humid summer evening I was watching my town’s minor league baseball team play under the lights. The stands were full of folks enjoying America’s favorite pastime in the vintage 1920s Baseball Park. Various vendors worked the stands hawking popcorn, peanuts, hotdogs, soda pop, and cold beer. One of the beer vendors, a colorful character, was carrying a full tray through the stands crying out, “Cold beer, I got cold beer!” but was not getting much attention.